THE FUTURE: TWO SAN FRANCISCO BASED INTERIOR DESIGNERS FIND THEIR NICHE THROUGH THEIR EMERGING FIRM, STUDIO AHEAD.
“We were totally fish out of water: an eccentric Iranian and model-esque Russian, peddling antiques in our 20s to clients three times our age,” says Homan Rajai. But it didn’t take long for the two design enthusiasts to realize they were dreaming a similar dream, and soon Rajai and Elena Dendiberia spent their days envisioning the firm they would one day open. ” We appreciate craftsmanship that marries traditional approach with modern and primitive aesthetics we like embracing our multicultural backgrounds and learning from history, and nature around us,” says Dendiberia, a Russian immigrant. “It felt like the Wild West at the time – a field of endless opportunities where our niche wasn’t really represented much, so we hit the road.”